Alexandra Cooper's Graphic Design Portfolio
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McQueen Mental Health Campaign
This public campaign is an extension of the Alexander McQueen fashion show event (See Fashion Show Project) , as it is still inspired by Alexander McQueen and would essentially be sponsored by his company in honor of McQueen.
Bus Shelter Advertisements
Billboard Advertisements
Wall Advertisement
Instagram Advertisements
Vending Machine
I created a vending machine and touch screen interface to allows people access to essential oils. Multiple vending machines would be placed around New York City, and oils would be dispensed after a one time code would be sent to a cell phone via text. Essential oils are shown to help reduce symptoms of anxiety, depression, GI problems, etc. all linking back to mental health. By giving access to one free bottle of essential oils, the hope is that a decrease mental health associated behavior and symptoms in the city of New York will be created. To the right of the vending machine, I mocked up how I imagine the vending machines would be presented. Next to a billboard or wall covered in a whimsical print, matching the vending machine with the words, "New York City Mental Health Campaign: Sponsored by Alexander McQueen".
Vending Machine Interface Video
I created a touch screen user interface for the vending machine that dispenses the essential oils. I wanted it to keep it consistent in color scheme with the advertisements, while keeping it modern and easy to use.
Touch Screen Vending Machine User Interface Screenshots
Essential Oils
The packaging is similar to the oils used for the fashion show swag bags. I adjusted the box design to address the campaign, as opposed to addressing the show.